AB Tasty is a capable experimentation and personalization suite, but its pricing is hidden behind a sales call, it ships no free tier, and its snippet carries the weight of every product module whether you use them or not. Segmently publishes every price, starts free, and stays under 10 KB.
$0
Segmently starting price
Quote required
AB Tasty — no public pricing
Flat rate
Segmently pricing model
| Feature | Segmently | AB Tasty |
|---|---|---|
| Free tierSegmently's free tier includes unlimited visitors, 1 active experiment, and 1 project with no time limit and no credit card required. AB Tasty does not have a permanent free offering; access requires a demo request and pricing negotiation. There is no self-serve way to try it without speaking to sales first. AB Tasty does not offer a free tier; a demo and sales conversation are required to get started | ||
| Transparent public pricingSegmently publishes every plan price on its pricing page. AB Tasty requires you to book a demo and speak to their sales team before receiving any pricing information. This is a deliberate design choice that creates negotiation leverage but removes the transparency buyers need to self-qualify. AB Tasty does not publicly list prices; a demo call is required to receive a quote | ||
| Self-serve signup (no sales call required)Segmently allows you to create an account, set up a project, install the snippet, and launch a live experiment entirely on your own without contacting anyone. AB Tasty's onboarding begins with a demo request form; access requires a conversation with their sales team before you can log in. | ||
| Starting price | $0/mo | Quote required |
| Predictable monthly costSegmently's flat-rate plans have a fixed monthly cost that does not change based on traffic, usage, or the number of experiments you run. AB Tasty's pricing is usage-based and negotiated, making it difficult to predict costs as your site traffic or testing volume grows. | ||
| Time to first experimentSegmently requires a single script tag and a few clicks to launch a live experiment. AB Tasty requires a demo, onboarding call, account provisioning, project setup, and often some integration work before your first experiment is live. Independent teams frequently report multi-day setup timelines. | < 5 minutes | Days to weeks |
| InstallationSegmently installs with a single <script> tag. AB Tasty also installs via a snippet, but the full platform capabilities often require additional SDK integration, especially for personalization and feature management modules. | One line of HTML | Script tag + onboarding required |
| Lightweight snippet (< 10 KB)Segmently's snippet is under 10 KB minified and gzipped, loading only what A/B testing requires. AB Tasty's snippet is considerably heavier because it bundles heatmap instrumentation, session recording, real-time personalization, and AI recommendation logic regardless of which modules you actively use. This weight affects Time to Interactive and Core Web Vitals scores on every page load. AB Tasty's snippet bundles personalization, heatmaps, session recording hooks, and recommendation logic | ||
| Anti-flicker protectionBoth tools inject an anti-flicker mechanism to keep the page hidden until experiment changes are applied, preventing visitors from seeing original content flash before the variant appears. Without this protection, A/B test data becomes unreliable because some visitors see both versions. | ||
| Per-experiment activation delaySegmently lets you configure a different activation delay for each experiment. A simple text change on a fast page gets 0ms for instant reveal. A complex component change on a slow React page can be given 300ms or more to ensure changes fully apply before the page becomes visible. AB Tasty uses a global account-level anti-flicker setting that applies identically to every experiment regardless of page complexity. AB Tasty applies a global anti-flicker setting; per-experiment timing control is not available | ||
| SPA / React / Next.js supportSegmently patches history.pushState and listens for route changes automatically, re-applying experiment changes on every client-side navigation without configuration. AB Tasty supports SPAs but commonly requires extra JavaScript or manual setup to prevent experiment changes from reverting on framework-driven navigation. | ||
| No-code visual editorBoth tools include a point-and-click visual editor that lets you change text, colors, layout, and element visibility on your live site without writing code. Segmently's editor uses your already-installed snippet; AB Tasty's editor is built into their dashboard. | ||
| AI-generated variationsAB Tasty includes an AI-powered feature called Augmented Experience that can generate alternative copy and layout suggestions for your experiment variants automatically. Segmently does not currently offer AI-generated variation content; variant creation is done manually through the visual editor or custom CSS/JS. AB Tasty's 'Augmented Experience' uses AI to suggest and generate variant content; Segmently does not currently offer this | ||
| Per-variant CSS / JS injectionBoth tools allow each variant to carry its own CSS and JavaScript that applies only to visitors bucketed into that variant, enabling arbitrary visual and behavioral changes without modifying your site's source code. | ||
| A/B testingBoth tools provide full A/B testing functionality: define a control, create one or more variants, assign traffic, and track conversions with statistical significance. | ||
| Split URL / redirect testingBoth Segmently and AB Tasty support split URL (redirect) testing, where a variant sends visitors to a completely different page URL. In Segmently's visual editor, set the segment action to 'Redirect URL' and enter the destination. The snippet appends an experiment tracking parameter to the redirect URL so conversions on the destination page are correctly attributed to the right variant. Both tools support redirect tests that send visitors to different URLs; Segmently annotates the redirect URL with experiment context for accurate attribution on the destination page | ||
| Multiple variants (A/B/C/n)Both tools support creating three, four, or more variants in a single experiment, each with its own traffic allocation weight. | ||
| Multivariate testing (MVT)AB Tasty supports multivariate testing, where multiple page elements are varied simultaneously and all combinations are tested in one campaign. Segmently supports A/B testing; multivariate is on the roadmap. Segmently: MVT on roadmap; AB Tasty: supported | ||
| Server-side / full-stack experimentationAB Tasty provides a full server-side experimentation SDK that lets you run experiments in back-end code, APIs, or native mobile apps without any client-side snippet. Segmently has a Management API (Enterprise) for programmatic experiment management, but does not have a dedicated server-side evaluation SDK. Segmently: management API available; AB Tasty: full server-side SDK | ||
| Feature flagsBoth platforms offer feature flag functionality. AB Tasty packages feature management as a distinct product module within their suite. Segmently's feature flag API is available on Enterprise tier and allows code-level on/off control with attribute-based targeting. Segmently: Enterprise tier; AB Tasty: separate 'Feature Management' product | ||
| Mobile SDKAB Tasty provides native iOS and Android SDKs for running experiments and personalizing content inside mobile apps. Segmently currently supports web-based experiments only; a mobile SDK is not currently shipped. AB Tasty has iOS and Android SDKs; Segmently currently focuses on web experiments | ||
| URL targeting rulesBoth tools support targeting experiments by URL using exact match, contains, starts with, ends with, and regex patterns. | ||
| Device targetingBoth tools let you target experiments to desktop, mobile, or tablet visitors. | ||
| Geo / country targetingBoth tools support country-level geo targeting. Segmently includes it on Professional tier and above. AB Tasty includes geo targeting in their standard plans with additional region options on higher tiers. Segmently: Professional+; AB Tasty: included in paid plans | ||
| New vs. returning visitor targetingSegmently detects new vs. returning visitors automatically via a first-party cookie with no configuration needed. AB Tasty supports the same targeting but requires configuring a visitor segment condition in the campaign targeting step. Segmently: automatic first-party cookie; AB Tasty: visitor segment rule | ||
| Traffic percentage controlBoth tools allow you to limit an experiment to a percentage of eligible visitors. | ||
| Conversion goal trackingBoth tools let you define conversion goals (button clicks, form submissions, page views, custom events) and attribute them to the correct variant. | ||
| Multi-page funnel goalsBoth tools support multi-step funnel tracking across multiple pages, attributing each funnel step to the variant the visitor was assigned to. | ||
| Statistical significanceBoth tools calculate statistical significance. Segmently uses a chi-squared test with confidence level display. AB Tasty supports both Bayesian and frequentist statistical models. | ||
| Auto traffic optimization (multi-arm bandit)Auto traffic optimization progressively shifts traffic toward winning variants as data accumulates. Segmently includes this on Business tier. AB Tasty has a similar capability but availability depends on the specific plan contracted. Segmently: Business+; AB Tasty: limited availability depending on plan | ||
| Heatmaps & session recordingsAB Tasty includes click heatmaps, scroll maps, and session recordings to show how visitors interact with your pages beyond what A/B results capture. Segmently does not currently offer heatmaps or session recordings; it focuses on experiment-driven conversion analytics. Heatmaps and session recordings are on the Segmently roadmap. AB Tasty includes heatmaps and session recordings; Segmently does not currently offer these | ||
| In-page surveys & feedbackAB Tasty includes on-site survey tools for collecting qualitative visitor feedback inside your experiments. Segmently is focused on A/B experiment analytics and does not currently offer in-page survey widgets. AB Tasty includes on-site survey widgets; not currently in Segmently | ||
| GA4 / Mixpanel / webhook integrationsBoth tools integrate with Google Analytics 4 and support outgoing webhooks. AB Tasty has a broader integration library with 90+ connections. Segmently covers GA4, Mixpanel, and custom webhooks on Business tier and above. Segmently: Business+; AB Tasty: 90+ integrations including GA4, Salesforce, HubSpot | ||
| Slack experiment notificationsSegmently sends real-time Slack alerts for experiment starts, pauses, statistical significance, and team events, with each event type individually toggleable. AB Tasty has a Slack integration, but event coverage and configurability are more limited. Segmently: Professional+; AB Tasty: limited Slack integration | ||
| Analytics data export (CSV / JSON)Every Segmently analytics view supports one-click CSV and JSON export for external analysis. AB Tasty's data export options vary by plan and may require API access or higher tiers for raw data. Segmently: available on all plans; AB Tasty: export options vary by plan | ||
| Team management & rolesSegmently supports team invitations, owner/admin/member roles, and shared project access on every plan including free. AB Tasty's multi-user and role management is available but typically gated to higher contracted plan tiers. Segmently: team roles on all plans; AB Tasty: multi-user access depends on contracted plan | ||
| First-party cookies onlySegmently stores all visitor and assignment data in first-party cookies on your own domain with no third-party data sharing. AB Tasty's personalization and recommendation features may rely on cross-session profiling that involves additional data handling, which requires careful review for GDPR consent configurations. | ||
| GDPR complianceBoth tools are GDPR-compliant. AB Tasty is headquartered in Paris and has particularly strong European privacy positioning; GDPR compliance is a core selling point for their enterprise customers. AB Tasty is a French company with strong European privacy focus |
Information based on publicly available documentation as of March 2026.
AB Tasty does not publish pricing on its website. To find out what it costs, you fill out a demo request form and wait for a sales conversation. This is a deliberate design choice common among enterprise platforms: it creates negotiation leverage and filters out price-sensitive buyers before they can self-qualify.
The downstream consequence is predictable. Before you can run a single experiment, you have already spent time on a demo call, a pricing proposal, and a procurement cycle. For teams that want to test and iterate quickly, this is a multi-week delay before any data starts flowing.
Segmently publishes every price on the pricing page. You sign up, install one script tag, and have a live experiment running in under five minutes. No call required.
AB Tasty is not just an A/B testing tool. It is a full experience optimization platform that includes personalization modules, AI-generated content recommendations, push notifications, heatmaps, session recordings, surveys, and feature management. These capabilities are bundled into the platform and their snippet loads whether you use them or not.
Teams that want a focused A/B testing tool often find themselves paying for platform capacity they will never use. The complexity of managing a full suite also means longer onboarding, more training, and more surface area for things to go wrong.
Segmently is purpose-built for experiment-driven A/B testing. The feature set covers everything a growth or product team needs to run experiments, track conversions, and reach statistical significance, without the overhead of a full experience platform.
AB Tasty's snippet bundles heatmap instrumentation, session recording hooks, real-time personalization logic, and AI recommendation scripts into a single library that runs on every visitor's browser. Even if you only use the A/B testing module, the full payload loads.
Segmently's snippet is under 10 KB, loading only what A/B testing requires. For sites where Core Web Vitals affect paid search quality scores or where mobile visitors on slower connections are a significant audience, the weight difference matters on every single page load.
AB Tasty applies its anti-flicker delay as a global setting across every campaign. Every experiment on every page uses the same timing, whether it is a simple headline change on a fast static page or a complex component swap on a JavaScript-heavy product page.
Segmently lets you set a different activation delay for each experiment. Set a fast experiment to 0ms for instant reveal and a complex one to 300ms or more to ensure all DOM changes are fully applied before the page becomes visible. This prevents both premature reveals on slow pages and unnecessary delays on fast ones.
AB Tasty has a broader behavioral analytics suite. Their heatmaps, click maps, scroll maps, and session recordings provide understanding of visitor behavior that A/B results alone cannot supply. If your team uses session replay and heatmap data as a research step before writing experiment hypotheses, having those tools in the same platform is genuinely useful.
AB Tasty also includes AI-generated variation suggestions (their Augmented Experience feature), multivariate testing for testing multiple elements simultaneously, native mobile SDKs for iOS and Android, and a deeper integration library with 90+ connections including Salesforce and HubSpot.
For enterprise teams who need all of this in one platform and have the budget and procurement process to match, AB Tasty is a credible choice. The platform has been in market since 2009 and is particularly well established in European enterprise accounts.
Choose Segmently if you want a free tier with no expiry, need to see pricing before booking a call, run experiments on React or Next.js and want zero-config SPA support, care about keeping your snippet under 10 KB, need per-experiment activation delay control, or want to launch your first experiment today without going through procurement.
Transparent pricing, a lightweight snippet, and a free tier with no expiry. Start your first experiment in under five minutes, no sales call required.